7 simple ways to get the most out of your personal brand photos (and get your money’s worth)
Do you have a bank of photos that are sitting on your computer, barely getting used?
Or maybe you’re hesitating about getting a photoshoot because you’re not clear on how to get the best return on your investment.
Don’t forget - your personal brand photos are not just pretty photos that are nice to have, they’re a powerful tool for connecting with your ideal clients.
Use them strategically to communicate your values, showcase your expertise, and make your business feel more approachable to the exact people you want to reach.
Here are seven simple ways you can leverage your personal brand photos to attract Your People and build their trust.
Before your session: define your ideal client
When planning your brand photos, you want to be sure they’ll resonate with the right people. If you haven’t already, start by identifying who they are—what do they value, and what kind of visual aesthetic appeals to them? Even if you’ve already done this it can be helpful to revisit it. In my experience, it’s something that shifts and needs refining periodically.
Tip: Collaborate with your photographer to plan shots that match the mood, tone, and vibe your clients are going to relate to.
2. Choose the right ‘hero image’
Grab their attention with the first photo on your website home page. This photo should connect directly with your target audience. If your ideal client is a busy professional, a confident-yet approachable image might be just the ticket; if they’re a creative entrepreneur, perhaps something more relaxed and artsy.
Tip: Consider what kind of setting, outfit and styling will appeal to your target client. Show yourself in situations that reflect how you work, so that they can see themselves in the scene.
3. Have a client-centred About page
Make sure your About page speaks to your ideal client. Include photos that show your personality, but also reflect the type of work or service they expect.
Tip: If your ideal client values expertise, you could include a photo of you in action, such as leading a workshop or working with a client. If you want to communicate approachability, use a welcoming portrait.
4. Social media feeds that speak to your ideal client
On platforms like Instagram and LinkedIn, your photos should convey a message that aligns with your ideal client’s interests. Create a visually-cohesive feed that resonates with their lifestyle or business needs.
Tip: Use a mix of professional and candid shots to show different aspects of your business and personal brand.
5. Storytelling through action and candid photos
Storytelling is a powerful way to communicate your uniqueness - nobody has the same story as you. These photos often result in the most engagement too. Use photos that show who you are beyond the professional role, revealing a more personal side that your ideal clients can connect with.
Tip: Use storytelling in blog posts or social media captions where you share an anecdote about your journey, challenges, or wins.
6. Build trust in your email marketing
Include your personal brand photos to create trust and familiarity. A consistent photo across newsletters creates a visual bond over time, whereas more in-the-moment personal photos build relatability.
Tip: Use images that match the tone of your message.
7. Optimise targeted ads with photos that resonate
If you're running online ads, use personal brand photos that reflect your client’s aspirations or values to improve engagement and conversion rates.
Tip: Select images where you’re solving a problem or working with a client, so they can imagine themselves working with you.
Attracting your ideal client with personal brand photos is about more than just looking professional. We’re talking about using visual communication strategically to help our audience know, like and trust you as a business.
When your content and photos align with your ideal client's desires and values you can create a connection that helps them feel seen, understood, and excited to work with you.
Is it time to update your personal brand photos? Book a call!
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