How Kirsty transformed her brand presence with personal brand photography

Client: Kirsty Malcolm, Founder of Roll Nine TV

Photographer: Emma Marshall

Background

Kirsty is the dynamic founder of Roll Nine, a boutique production company with bases in London and Stockholm. Having worked as a TV reporter and with global giants like Disney and Mercedes F1, Kirsty is a powerhouse in video production. Yet, when it came to her own personal brand, she felt something was missing.

“I’ve produced videos for world-class clients, but I’d never truly taken the time to reflect on how I present myself professionally. The headshots I had were old, impersonal, and didn’t capture the essence of who I am,” she said

Challenges

Kirsty’s challenges echoed those of many busy creative entrepreneurs:

  1. Outdated imagery: She felt that her previous headshots were formal and stiff, lacking personality and warmth.

  2. Camera nerves: Limited experience on the ‘wrong’ side of the camera made the idea of new photos feel daunting.

  3. Time constraints: Juggling a thriving business left little time to focus on updating her brand imagery.

“I couldn’t imagine the session being enjoyable or producing photos that felt authentically ‘me.’ I expected stiff poses and awkward moments.”

Solution: A customised personal brand photography experience

For Kirsty, my approach to personal brand photography offered exactly what she needed - a blend of fun, professionalism, and thoughtful preparation. A relaxed, client-focused process sets the tone for a transformative experience!

Key steps in the process

  1. Discovery and Planning: The pre-shoot questionnaire and video calls helped Kirsty reflect on her brand’s values, goals, and the image she wanted to convey.

    “Emma really listened. She gave me the space to think about how I’d like people to feel about me and my company.”

  2. A relaxed and fun session: We met in Spitalfields for a relaxed stroll, and I guided Kirsty through a series of locations and poses (my special brand of non-posey poses, of course).

    “We had coffee and chatted beforehand, which completely put me at ease. I went from feeling stiff to laughing and posing in no time!”

  3. Varied Locations and Styles: We selected locations that added vibrant, diverse backdrops—from lush green parks to urban graffiti walls—capturing both Kirsty’s energetic and professional sides.

    “In a short walk, we got shots that ranged from serious boss-lady vibes to fun, energetic bursts of personality.”

Results

The final images were more than just headshots - they were a visual story showcasing Kirsty’s multifaceted personality and the different hats she wears in her role as founder and producer.

Measurable impact

  • Enhanced brand perception: The photos exuded approachability and professionalism, aligning perfectly with Kirsty’s brand values.

  • Increased confidence: Kirsty felt empowered to present herself authentically online.

    “Confidence—this is the key element Emma’s photos have given me. I finally have photos that feel like me.”

  • Improved marketing: Kirsty has already used the photos to promote her business, with overwhelmingly positive feedback.

    “The reception has been amazing! I feel more professional and confident in everything from social posts to serious client pitches.”

Testimonial

“Working with Emma felt like a long-overdue pamper day. Her relaxed, fun approach made all the difference. I’ve never felt so comfortable in front of a camera. If you’re nervous about booking a personal brand session, DO IT. Throw out those old-school headshots—you won’t regret it!”

Conclusion

Kirsty’s journey demonstrates the transformative power of personal brand photography for creative entrepreneurs. The process created a space where Kirsty could expand her self-expression, helping her to step into a new era of confidence and clarity in her brand.

For any entrepreneur hesitant about stepping in front of the camera, Kirsty offers this advice:

“Go for it! The experience is like a breath of fresh air—and the confidence boost is invaluable.”

Let’s talk about transforming your marketing with personal brand photography - book a call!

Not ready to take the leap? You could try a taster session instead 👇🏻

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